Big Tobacco secretly bought its way on screen for decades. The U.S. entertainment industry still refuses to give parents and audiences advance warning before exposing kids to tobacco imagery that is proven to recruit millions of new young smokers and kill them as adults.
Tobacco on screen is the single biggest media risk to children and teens. To draw attention to this threat, Tobacco Free Zone's Reality Check program, in partnership with Drug Free Communities, held a smoke-free movie event at the Colonia Theater in Norwich. Each year, around Hollywood Oscar season, Reality Check programs across New York State conduct educational activities around the problem of exposure to tobacco imagery in youth-rated films. The Motion Picture Association either needs to remove tobacco imagery from youth-rated movies or rate them with "R."