International Week of Action: Celebrating Smoke-Free Movies, while Smoking Explodes at the Oscars
While there are several factors that contribute to youth smoking, exposure to smoking in movies is a powerful pro-tobacco influence on youth today, accounting for the recruitment of half of all new adolescent smokers. The tobacco industry uses tobacco imagery and brand identification on screen to both normalize and glamorize tobacco use. With teens consuming more media than ever, the media viewed is often unregulated, giving the tobacco industry direct access to teens’ daily